Fortitude Communications help local charities bounce back

Three local charities have been given a boost after winning a competition to receive free a video and photography shoot. Fortitude Communications is lending a helping hand to the charities whose fundraising was hit during the lockdowns.

The communications and PR agency launched a giving back competition’ offering charities the chance to win a free video and a photoshoot to help raise their profiles. It selected Be Free Young Carers for the first prize of a video. The Harwell based charity offers support dedicated to improving the lives and well-being of young carers in south Oxfordshire. 

Bicester based Assisted Reading for Children scooped the photo shoot. The charity provides professionally trained mentors to children in primary schools in Oxfordshire to help improve their literacy and communication skills. The winners were selected by the team at Fortitude. 

In a bonus prize it will also support Against Breast Cancer via content creation. The Abingdon based charity funds pioneering research into new treatments, tools for earlier diagnosis and advice to reduce the risk of recurrence and secondary spread. 

Communications support

Greig Box Turnbull, founder of Fortitude Communications, said: Congratulations to the three charities and to everyone who entered. It was incredibly close contest to select the winners from so many compelling submissions. 

Be Free Young Carers provide an incredible service supporting young carers who fully deserve additional support. The video will help the charity in its fundraising campaign. 

Storytelling is at the heart of what we do at Fortitude and so Reading for Children is a charity we felt strongly aligned too. We are looking forward to supporting them via a photo shoot and helping bring the good work they do to life. 

We also decided to support Against Breast Cancer raise awareness of its vitally important work. I’m grateful to my colleagues for backing our giving back programme and enabling us to help some charities at time when it is really needed.” 

Value of storytelling 

John Tabor Be Free Young Carers director said: This is fantastic news and brilliant recognition for young carers. A huge thank you to Fortitude Communications. Their expertise will help bring alive the daily lives of these vulnerable young people and the issues they face.” 

Jane Rendle development manager at Assisted Reading for Children said: We were delighted to hear that ARCh had been selected as one of Fortitude Communications’ prize winners. As Oxfordshire’s children’s reading charity, we know how valuable visual images are in storytelling and we are looking forward to working with Fortitude to spread the word about our work.”

Samantha Williamson Corporate Business Development Fundraiser at Against Breast Cancer said: We were very excited to take part in the Fortitude Communications competition for communications support. The effect of the Covid-19 crisis on charities such as ours has meant we are not able to promote our good work as our focus is funding the cause we support. It is great to see an Oxfordshire based company supporting local charities who need this type of support at this time. Thank you to Fortitude Communications for this opportunity.”

Fortitude will cover the time, expertise and equipment required to produce the video, photos and content. The team will hold a workshop with the winning charities to understand their culture and target audience to ensure the messaging and final output is effective.

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