Oxford Stadium and Cheetahs appoint Fortitude Communications

Oxford Stadium and world-famous speedway club Oxford Cheetahs have appointed Fortitude to manage communications amid its highly anticipated relaunch in the city.

Fortitude will manage the venue and speedway club’s communications and PR, to build its reputation and profile, raise awareness and develop engagement. 

Our team will provide strategic communications advice to the venue and speedway way and manage its various digital platforms. 

Oxford Stadium had been shut for nine years following its closure in 2012. However, promoter Kevin Boothby has secured a multi-year lease from Galliard Homes to re-open the venue to the public. The Oxford based venue will become an inclusive, multi-purpose, community hub which hosts events that are accessible to everyone. The venue will include a well-being centre and sports bar and host greyhound racing. 


Lisa Hust, Commercial Operations Manager at Oxford Stadium, said: This is an exciting time for Oxford and the surrounding area as a much-loved venue is regenerated and finally reopened to the public. 

Fortitude will help Oxford Stadium establish itself as a community hub and re-launch speedway in the city. We understand the value of good communications and engagement and Fortitude was the obvious choice to become our partner. Fortitude has an excellent reputation for delivering PR results and is well connected in Oxford and the sports sector. We’re looking forward to working together and welcoming people back to Oxford Stadium in 2022.” 

Community asset

Greig Box Turnbull, founder of Fortitude, added: This is a fantastic regeneration programme for Oxford, the community and the sports and events sectors. People have sorely missed Oxford Stadium and speedway and there is a real buzz around its return. 

Under new management Oxford Stadium has big ambitions to reinvent itself as a community hub and a multi-purpose venue. Most of our team grew up watching sport at the stadium and we are proud to be part of such a major development in our city.”

How we can help 

Based in Oxford the team at Fortitude provides a range of communications services. They include strategy, media relations, PR, content management, copy writing, social media management, photography, video production, drone services and media training. 

We support organisations on a both a retainer and project basis across multiple sectors including transport, sustainability, construction, manufacturing, tech, property, healthcare, education, events and professional services. 

If you would like to have a chat about how we can help your organisation, please get in touch here.

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