Towcester Racecourse appoint Fortitude Communications

Fortitude will manage the historic venue’s strategic communications and PR, to develop its narrative and reputation and build brand engagement. Towcester Racecourse is home to the prestigious English Greyhound Derby. It also hosts classic car shows, live music festivals and exhibitions. 

The vast venue is available to book for conferences, events, exhibitions, weddings and parties. Based in Northamptonshire it also has a sports bar, restaurant and function halls. 

The venue is steeped in history and is where jockey AP McCoy secured his 4,000^th career win riding Mountain Tunes to win the Weatherby’s Novices’ Hurdle in 2013. After going into administration in 2018 the lease was taken over by businessman Kevin Boothby in 2019, before the pandemic struck. Mr Boothby has appointed Fortitude to help re-build the venue’s profile. 

Building awareness

Mr Boothby, Towcester Racecourse Managing Director said: ​“This is an exciting time for Towcester Racecourse, we have the English Greyhound Debry coming up and our beautiful venue is fully back open for people to enjoy. 

“Fortitude are our PR and Communications partners at our sister venue Oxford Stadium and so were a natural fit for us at Towcester Racecourse. We’re looking forward to expanding our partnership and building awareness of the beautiful hospitality and leisure facilities available seven days a week at Towcester Racecourse.” 

Venue and events PR 

Greig Box Turnbull, director at Fortitude said: ​“Towcester Racecourse is a prestigious and iconic venue and we’re proud to have been appointed to help deliver its exciting vision to re-build its status as a leading attraction. 

“Under new management Towcester Racecourse has ambitions to re-establish itself at the heart of the community as a multi-purpose venue where people can enjoy both leisure and business in a truly beautiful setting. Towcester Racecourse further strengthens our sports, hospitality and events and venues portfolio and we’re excited by the opportunity.” 

Based in Oxford the team at Fortitude provide a multitude of communications services. It includes strategy, media relations, PR, content management, copy writing, social media management, photography, video production, drone services and media training.