Fortitude Communications delivers brand re-fresh for grief support charity

The charity wanted to modernise its branding and logo, which had been designed more than 25 years ago, with print in mind. It also wanted to better articulate its services as it continues evolving to meet the needs of families across the county. 

Fortitude worked closely with SeeSaw to develop a fresh approach remained true to who the charity is, while ensuring the brand reflected how it works today. Our team created a modernised brand identity to ensure it’s clear, accessible, and better suited for today’s digital world.

Distinctive identity

Liv Webster, Community Fundraiser and Communications Officer sat SeeSaw said: ​“We’re absolutely delighted with our new logo and branding developed by Beth at Fortitude. Her creative approach and attention to our brief have resulted in a fresh, distinctive identity for us that reflects SeeSaw Grief Support’s values and the work we do with bereaved children and young people across Oxfordshire. It really feels like an exciting new chapter for the organisation, especially as we mark our 25^th anniversary. It’s been a pleasure to work with their team.”

SeeSaw Grief Support is a registered charity offering grief support to children and young people in Oxfordshire when a parent, carer, sibling or close family member is dying or has died. For over 25 years, SeeSaw Grief Support has been a trusted source of compassionate, professional support for families navigating the challenges of bereavement if and when they need it, helping them to build hope for their future

Communicating effectively

Judith Mulligan, SeeSaw Grief Support’s Director, said, ​“You may notice a change in our logo and branding to fit with the fact that a lot more of our work is digital and the new branding will be clearer to read and easy to recognise.”

“We are always asking ourselves what we can do better, or how we can offer more to the children and young people we serve. This update is more than just a new look, it helps us communicate more effectively with the families who rely on us, making our information easier to find, understand and share.”

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If your charity or business needs help to communicate more effectively get in touch here to have a chat with one of our team.