How businesses should use video in 2026 –…

As we head into 2026, the brands seeing real results are the ones treating video as a core part of their marketing strategy, not a one-off campaign.

At Fortitude Communications, we work with organisations of all shapes and sizes to elevate their video and media output. If you are planning your content for the year ahead, these are the types of videos your business should be prioritising.

Brand story videos that feel real

Audiences in 2026 want authenticity. A strong brand story video should clearly explain who you are, what you do and why it matters, but it should do so in a human way.

This is your opportunity to show personality, values and culture. Think real people, real environments and clear messaging.

A well-produced brand video can sit on your website homepage, be shared across social media and support sales conversations. It is one of the most effective ways to quickly communicate credibility and confidence.

Below is an example of a showcase video we produced for a charity called Play2Give that fundraises to help improve lives, the video is designed to tell the charity’s story and captures its heart, spirit, purpose and the impact it has had in transforming lives. It was created to evoke emotion and a connection to the charity and support its brand awareness and fundraising campaigns.

Short form social video that stops the scroll

Short form video continues to dominate social media platforms like LinkedIn, Instagram and TikTok. Businesses that perform well here are not just repurposing long videos, they are creating content designed specifically for social.

This includes punchy explainer clips, behind the scenes moments, quick tips and thought leadership snippets. The key is consistency and quality. Working with a video production agency helps ensure your content looks professional while still feeling natural and platform appropriate.

Customer testimonial videos with substance

Written testimonials still have their place, but video testimonials carry far more weight. Seeing and hearing a real client talk about their experience builds trust faster than any sales message.

The strongest case study videos will go deeper, looking at the challenge they faced, the solution provided and the impact it had on their business. These videos are ideal for websites, proposals and targeted campaigns, helping to convert interest into action. Below is a case study video we produced for Fortitude with our client Oxford Bus Company and it’s managing director Luke Marion.

Thought leadership and expertise-led video

Video is becoming one of the most effective ways to demonstrate expertise. Whether it is a talking head video, a discussion format or a professionally filmed Q&A, these videos position your business as a trusted voice in your sector.

They are also highly effective for SEO. Video content keeps users on your website for longer and supports broader content marketing efforts. A strategic video agency can help shape topics, structure and delivery so your message lands clearly.

Event, culture and people-focused content

Businesses are increasingly judged on their culture and values. Videos that showcase your team, events, workplace and day to day life help humanise your brand.

These do not need to be overproduced, but they do need to be intentional. High quality filming, thoughtful editing and clear storytelling make all the difference. This type of content works particularly well for recruitment, employer branding and social engagement.

Planning video as part of a wider strategy

The most successful video content is never created in isolation. It supports wider digital marketing, PR and social media strategies.

In 2026, businesses should be thinking about how video fits into their overall communications, from website content to campaigns and ongoing social presence.

At Fortitude Communications, we offer full-service video production, from concept development and filming through to editing and distribution. We work as an extension of your team, helping you produce video content that looks great, performs well and delivers real value.